After more than 20 years of passionate involvement in the advertising sector as Creative Director and Copywriter, my natural drive to constantly find solutions led me in 2019 to create, develop and lead LibanTROC, an innovative spontaneous social media platform that has grown into a nonprofit organization. That forced shift allowed me to redirect my energy into the humanitarian landscape, with LibanTROC becoming a safety net connecting more than 75.000 members and providing all kinds of solutions to address the current dramatic crisis